AI-POWERED Grocery app
BudgetCart
BudgetCart
BudgetCart
ROLE
UX Designer
UX Designer
UX Designer
Collabrators
Tunisia Smith,
Anne Lin
Tunisia Smith,
Anne Lin
Tunisia Smith,
Anne Lin
YEAR
2025
2025
2025
Project description
Project description
Project description
We ideated and built a quick grocery app to make grocery shopping more affordable and considerate.
We ideated and built a quick grocery app to make grocery shopping more affordable and considerate.
We ideated and built a quick grocery app to make grocery shopping more affordable and considerate.
Timeline
Timeline
Timeline
From explorations to final designs in 5 weeks while working with multiple projects at the same time
From explorations to final designs in 5 weeks while working with multiple projects at the same time
Background
Background
Background
We observed that most grocery apps optimize for convenience, not affordability. BudgetCart AI flips that priority, empowering low-income users to make confident, informed choices within their budget.
We observed that most grocery apps optimize for convenience, not affordability. BudgetCart AI flips that priority, empowering low-income users to make confident, informed choices within their budget.
We observed that most grocery apps optimize for convenience, not affordability. BudgetCart AI flips that priority, empowering low-income users to make confident, informed choices within their budget.
Splash screen
Splash screen
Splash screen
What did our user research tell us?
What did our user research tell us?
What did our user research tell us?
01
01
01
Price comprehension breaks when costs are fragmented
Price comprehension breaks when costs are fragmented
Price comprehension breaks when costs are fragmented
"I have to check Instacart, Walmart, and Kroger just to know if I’m overspending."
"I have to check Instacart, Walmart, and Kroger just to know if I’m overspending."
"I have to check Instacart, Walmart, and Kroger just to know if I’m overspending."
Why it matters
Why it matters
Why it matters
When price comparison requires mental math across apps, users abandon budgeting
altogether and default to convenience over savings.
When price comparison requires mental math across apps, users abandon budgeting
altogether and default to convenience over savings.
When price comparison requires mental math across apps, users abandon budgeting
altogether and default to convenience over savings.
02
02
02
Users want one clear budget view, not more places to shop
Users want one clear budget view, not more places to shop
Users want one clear budget view, not more places to shop
"I don’t need another app. I just want to know what fits my budget."
"I don’t need another app. I just want to know what fits my budget."
"I don’t need another app. I just want to know what fits my budget."
Why it matters
Why it matters
Why it matters
Budgeting fails when information is split across tools instead of unified around a single
spending limit.
Budgeting fails when information is split across tools instead of unified around a single
spending limit.
Budgeting fails when information is split across tools instead of unified around a single
spending limit.
03
03
03
Low-income users want SNAP benefits.
Low-income users want SNAP benefits.
Low-income users want SNAP benefits.
"I just want the best deals with my SNAP or WIC card."
"I just want the best deals with my SNAP or WIC card."
"I just want the best deals with my SNAP or WIC card."
Why it matters
Why it matters
Why it matters
When you build for users who cannot afford to spend lavishly on groceries, it is important to have systems in place to account for this.
When you build for users who cannot afford to spend lavishly on groceries, it is important to have systems in place to account for this.
When you build for users who cannot afford to spend lavishly on groceries, it is important to have systems in place to account for this.
Text: Inter
Text: Inter
Text: Inter
Aa Bb Cc Dd Ee Ff Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
Weight: Semi Bold, Medium, Regular, Light
Weight: Semi Bold, Medium, Regular, Light
Weight: Semi Bold, Medium, Regular, Light
Typography
Typography
Typography
Aa
Aa
Aa
Colors
Colors
About
About
About
Budget App that makes buying groceries easier!
Budget App that makes buying groceries easier!
Budget App that makes buying groceries easier!
Layout Grid
Layout Grid
Layout Grid
Margin 16
Margin 16
Margin 16
Columns 5
Columns 5
Columns 5
Gutter 20
Gutter 20
Gutter 20
Gride 10px
Gride 10px
Gride 10px
375 px
375 px
375 px
Methods
Methods
Methods
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
Usability Testing
Usability Testing
Usability Testing
User Interviews
User Interviews
User Interviews
Paper Prototype
Paper Prototype
Paper Prototype
Wireframes
Wireframes
Wireframes
Delivery
Delivery
Delivery
13485 71 Ave
13485 71 Ave
13485 71 Ave
9:41
9:41
9:41
$145
$145
$145
Budget Dashboard
Budget Dashboard
Budget Dashboard
Search Grocery
Search Grocery
Search Grocery
SNAP
SNAP
SNAP
WIC
WIC
WIC
Vegan
Vegan
Vegan
Diary
Diary
Diary
View all
View all
View all
Meat
Meat
Meat
View all
View all
View all
Yes
Yes
Yes
Deal
Deal
Deal
xyz
xyz
xyz
Xyz
Xyz
Xyz
5/16
5/16
5/16
Xyz
Xyz
Xyz
Meijer 50%
Meijer 50%
Meijer 50%
xyz
xyz
xyz
xyz
xyz
xyz
4/24
4/24
4/24
xyz!
xyz!
xyz!
Kroger:
Buy 1 Get 1
Kroger:
Buy 1 Get 1
Kroger:
Buy 1 Get 1
Xyz
Xyz
Xyz
8/9
8/9
8/9
xyz
xyz
xyz
m
m
m
t
t
t
w
w
w
t
t
t
f
f
f
s
s
s
s
s
s
01
01
01
02
02
02
03
03
03
04
04
04
05
05
05
06
06
06
07
07
07
08
08
08
09
09
09
10
10
10
11
11
11
12
12
12
13
13
13
14
14
14
15
15
15
16
16
16
17
17
17
18
18
18
19
19
19
20
20
20
21
21
21
22
22
22
23
23
23
24
24
24
25
25
25
26
26
26
27
27
27
28
28
28
29
29
29
30
30
30
31
31
31
01
01
01
02
02
02
03
03
03
04
04
04
9:41
9:41
9:41
9:41
9:41
9:41
View your Budget
View your Budget
View your Budget
You have $307
Left
You have $307
Left
You have $307
Left
You saved 10%
You saved 10%
You saved 10%
High Fidelity Prototype Screens
High Fidelity Prototype Screens
High Fidelity Prototype Screens
9:41
9:41
9:41
Home
Home
Home
Calendar
Calendar
Calendar
Smart AI
Smart AI
Smart AI
Profile
Profile
Profile
4321 Main Street, Ann Arbor, MI
4321 Main Street, Ann Arbor, MI
4321 Main Street, Ann Arbor, MI
My Address
My Address
My Address
Delivery
Delivery
Delivery
Cart
Cart
Cart
Smart AI
Smart AI
Smart AI
Welcome to BudgetCart AI!
Feel free to upload your grocery list or type in the chat below!
Welcome to BudgetCart AI!
Feel free to upload your grocery list or type in the chat below!
Welcome to BudgetCart AI!
Feel free to upload your grocery list or type in the chat below!
Hello! Nice to meet you!
Hello! Nice to meet you!
Hello! Nice to meet you!
Carty
Carty
Carty
Write a messge
Write a messge
Write a messge
How can you save money?
How can you save money?
How can you save money?
Best deals around you
Best deals around you
Best deals around you
Buy 1 Get 1 on
Chobani Yogurt
Buy 1 Get 1 on
Chobani Yogurt
Buy 1 Get 1 on
Chobani Yogurt
Get yours now at Kroger!
Get yours now at Kroger!
Get yours now at Kroger!
Welcome Back, Lorelei!
Welcome Back, Lorelei!
Welcome Back, Lorelei!
Your budget, your pace,let’s shop smarter!
Your budget, your pace,let’s shop smarter!
Your budget, your pace,let’s shop smarter!
9:41
9:41
9:41
Home
Home
Home
Calendar
Calendar
Calendar
Smart AI
Smart AI
Smart AI
Profile
Profile
Profile
4321 Main Street, Ann Arbor, MI
4321 Main Street, Ann Arbor, MI
4321 Main Street, Ann Arbor, MI
My Address
My Address
My Address
Delivery
Delivery
Delivery
Cart
Cart
Cart
Smart AI
Smart AI
Smart AI
Welcome to BudgetCart AI!
Feel free to upload your grocery list or type in the chat below!
Welcome to BudgetCart AI!
Feel free to upload your grocery list or type in the chat below!
Welcome to BudgetCart AI!
Feel free to upload your grocery list or type in the chat below!
Welcome Back, Lorelei!
Welcome Back, Lorelei!
Welcome Back, Lorelei!
Your budget, your pace,let’s shop smarter!
Your budget, your pace,let’s shop smarter!
Your budget, your pace,let’s shop smarter!
Write a messge
Write a messge
Write a messge
Stop generating...
Stop generating...
Stop generating...
Can you generate a cart with the best
deals with tomatoes, chicken and milk
Can you generate a cart with the best
deals with tomatoes, chicken and milk
Can you generate a cart with the best
deals with tomatoes, chicken and milk
Onboarding Screens
I AM EXPECTING A BABY
Login or Sign up here:
9:41
New user :
9:41
Sign Up
BudgetCart
Already have an account?
Enter new password
Save password?
Or sign up with
Sign In
Enter your full name
Full Name
Email or phone number
Email or Phone
New Password
Retype new password
Sign Up
I AM EXPECTING A BABY
Login or Sign up here:
9:41
New user :
Face ID
