Convoy
A connected driving experience that helps off-road groups plan trips, stay synchronized, and share the journey.
👩🏽
Role
UX Designer
🖌️
Tools
Figma,
Screens
🧐
Research
Methods
Interviews,
Usability Tests
⏱️
Timeline
4 Months
Meet John
The Problem
Planning the adventure should not be harder than the adventure.
Off-road groups currently coordinate through disconnected texts, maps, calls, and vehicle systems. Plans become fragmented before departure, and maintaining awareness while driving introduces additional distraction.
The social adventure
driver
A technology-comfortable truck owner who regularly travels with friends and wants the vehicle to support the group not become another system they must manage.
Goal
Keep the group coordinated throughout the trip.
Current friction
Planning, route changes, vehicle separation, communication, and shared media happen across disconnected tools.
Truck Chosen:
Silverado EV Trail Boss
Competitive Analysis
Before the drive
One shared plan instead of six scattered conversations.
Plan the route, align on a meeting point, invite drivers, and confirm vehicle readiness before anyone gets behind the wheel.
Confirm
meeting point
The GM Benefit
1
Data & Scalability
GM gains a richer pool of driver data, enabling the Convoy app to scale and feed future AI integrations.
2
Builds on GM Evolve
GM Evolve tech acts as the foundation — enabling future AI, in-cabin cameras, and cloud storage at scale.
3
Brand Loyalty
GM truck owners feel exclusive access to a feature no competitor has — driving friends to buy GM to join in.