👩🏽
Role
UX Designer
🖌️
Tools
Figma
🧐
Research
Methods
Interviews, Surveys,
Usuability Tests
⏱️
Timeline
3 Months
The Problem
87%
4/5
users said it felt “easy to trust”
3-step
receipt scanning flow
Who this was designed for
Personas:
Design iterations
01
Paper Prototype
Category-First, No Brand, No Price. Reduced cognitive load but users struggled to locate items and lacked confidence without price info.
02
Low-Fi Prototype
Item-First, Still No Price. Navigation improved but users still felt unsure without price reference.
03
Hi-Fi Prototype
Item-First + Lowest-Price Display. Showed lowest available price per item. Reduced uncertainty, increased trust.
01
Paper Prototype
Category-First, No Brand, No Price. Reduced cognitive load but users struggled to locate items and lacked confidence without price info.
02
Low-Fi Prototype
Item-First, Still No Price. Navigation improved but users still felt unsure without price reference.
03
Hi-Fi Prototype
Item-First + Lowest-Price Display. Showed lowest available price per item. Reduced uncertainty, increased trust.
Budget Ring Dashboard
A spending visualization that helps shoppers understand budget, planned purchases, and remaining balance before checkout.
AI Receipt Scanner
A scan-and-verify flow that turns receipts into budget history without asking users to manually re-enter every item.
Price Transparency Alerts
When substitutions change cost, the interface explains the difference before confirmation so shoppers can stay in control.
How I got there
Heuristic Evaluation
Assessed usability against Nielsen's 10 heuristics to identify structural pain points early.
Usability Testing
Task-based sessions with 5 participants across 3 prototype iterations to validate navigation and clarity.
User Interviews
Semi-structured interviews with SNAP/WIC users to surface real emotional and cognitive friction points.
Onboarding
The entry flow acts as a setup wizard — users configure dietary restrictions and preferred stores so every feature downstream is tailored to them.
Reflection
What worked
• Price transparency reduced uncertainty
• Budget ring created emotional clarity
• Receipt scanner removed highest friction point
What’s next
• Live API connections to store inventories
• SNAP/WIC database integration
• Edge case error handling for OCR failures
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